PUMA Rockstar Hotel

PUMA Rockstar Hotel went down this past weekend at the Gladstone Hotel on Saturday, June 14th, the night before the Much Music Video Awards. Joey and Jordan from New Kids on the Block were there. Rainn Wilson from The Office was there. E! brought Playboy Playmate of the Year, Jayde Nicole. Simple Plan, Hedley, Finger 11, Ill Scarlett, Kalan Porter, Kardinal Offishall, Protest the Hero, Bedouin Soundclash, k-os, and Attack in Black partied like, well, rockstars. Brand experiences from PUMA, Fido, Zune, and FUZE kept the kids engaged while Zune DJ sets from Sandra (Siamese2Hearts), Guns N Bombs (Kitsune/Turbo) and Thunderheist kept 'em entertained. A late night Runway fashion show featured dancers in PUMA body wear to top it off. Now that's lifestyle marketing.


Rainn Wilson (The Office) gets silly


Jordan Knight avoids the red carpet


Simple Plan


Playboy Playmates + XBOX360 Rock Band = Awesome


Joey chills out


The new Zune is unveiled


Body wear, dancers and a 2:15 AM start

rockstarhotel.ca

What's the colour of your life?

We just produced this TV spot as part of the SHARE THE COLOUR OF YOUR LIFE. campaign for FUJIFILM for their new FinePix Z10 digital camera:


Fujifilm Z10 TV Spot

Youthography produced all aspects of the campaign including TV, Print and Web, including blog partnerships with personalities such as Lainey Gossip, Attack in Black, and Amber Stackhouse (Roxy Pro Snowboarder).

Check out Z10.ca and upload your photo for a chance to win a trip to NYC:

Z10.ca

gsus Rocks Fashion Week

Every year L'Oréal Fashion Week in Toronto takes on a label that's a bit unexpected. The DC Girls show last Fall seemed slightly out-of-place (I don't really think street skate brand when I think FDCC) but it was a fun show amidst the sea of Canadiana couture (if you can call it that). This year, it was the gsus show on Friday night that stood out for me. What a blast! The Dutch brand brought-it with a super-fun runway fusion of fashionsta rock-punk meets tailored versatility. It's a creative brand for the creative elite, and this show didn't disappoint with the amptly named "VIKINGS on AMISHon" collection. When a great model stomps-it, in a blinding gold bikini, to a blasting Fischerspooner track, well, let's just say, that's the sort of fashion show I like. Thanks gsus.


Perez talks to eTalk before the show


gsus swimwear ruled


CNTM's Rebecca Hardy does gsus


This model, and her gold swimsuit, rocked hard


gsus wraps up

g-sus.com

Endless Possibilities

Youthography just launched a new TV spot for SPC Card called "Endless Possibilities", promoting the 07/08 SPC Card and the new BMO SPC Mosaik Mastercard. The ad is running now on MuchMusic, MusiquePlus, PunchMuch, MuchVibe and Razer. Check out the spot and our new visual identity for the brand:


TV Spot


National Shopping Day

spccard.ca

Get A Real Job

Marketing Magazine reported on our Get A Real Job direct marketing campaign Youthography created for Ontario Colleges this summer. Read the article and check out the work below:

Colleges Ontario urges applicants to get a real job


Domino Dot Painter is not a real job


Hula Doll Repairwoman is not a real job


Swiss Cheese Counterfeiter is not a real job


Professional Scarecrow is not a real job

realjob.ontariocolleges.ca

Moving Images

Our experiential marketing firm, Riot Event + Sponsorship, installed a 3D window display for PUMA today at their Bloor Street store to time with the start of the Toronto International Film Festival. The display features PUMA’s Urban Mobility line with the tag “PUMA is proud to support moving images of all kinds.”. The image pops when you look at it with a pair of PUMA 3D glasses, available for free from the store.


PUMA Yorkville

Get Ink'd

Marketing Magazine reported on our Bubblicious Ink'd campaign that Youthography recently launched for Cadbury Adams. Read the story and check out the work below:

Bubblicious sticks with skateboarding


TV Spot


Aftermath Web Video


Print Ad

bubblicious.ca

The Hard Sell

The Globe & Mail critiqued our viral spot, "Theft", for Desjardins General Insurance. Check it out:

The Globe & Mail The Hard Sell


The Globe & Mail Critiques "Theft"

2007 Canadian Promotional Marketing Conference

My Creative Director, Sean Claessen, and I spoke at the 2007 Canadian Promotional Marketing Conference today on Promotional Marketing to Youth. We ran a panel with youth consumers and marketers from GM, Mattel, P&G and iSkin. Download the presentation:

2007 Canadian Promotional Marketing Conference (2.9 M PDF)


2007 Canadian Promotional Marketing Conference

geared4u.ca

We launched the Desjardins General Insurance Theft Web viral on Youtube today. You may have seen the cinema ad in theatre too. Check it out:


Theft Viral


Cinema Ad

geared4u.ca

Y Syndicate Launch

Marketing magazine did a piece about the Y Syndicate launch today:

Youthography spawns Y Syndicate banner


It's official

Damage

Youthography launched this cool viral spot today for Desjardins General Insurance. Check it out:


Share this video

Online Peer Pressure

I was quoted in an article in the Globe & Mail today about how online peer pressure drives hot sites:

Oh, look, a bridge...


The Facebook craze is attributed to online peer pressure

MINI DNA

Our experiential marketing agency, Riot Event + Sponsorship, produced the MINI DNA event for MINI last night in Toronto at The Fermenting Cellar. The Montreal party is Thursday, April 12th at the Society for Arts and Technology and Vancouver is Thursday, April 19th at the Rocky Mountaineer Station. Check out mini.ca for more details.


Pick a path


Sneakers, heels and MINI roofs provide the canvas


Live art installation


A select few take in the sights and sounds of a MINI experience

Rockstar Hotel Saskatoon

Our tastemaker agency, District Lifestlye Marketing, put on a party at the Juno Awards this weekend at the Hotel Senator in Saskatoon called the Rockstar Hotel.

Check out the Press Release:

Rockstar Hotel goes down as Saskatoon's hottest rockstar party


George and Jordan from Alexisonfire walk the red carpet


Wade from AOF and Jon from Billy Talent


MTV's Aliya-Jasmine is a rockstar


Dallas Green and MuchMusic's Leah Millar arrive at the Rockstar Hotel


Hedley pose for the kids


Entertainment Tonight's Rick Campanelli


Dose.ca contest winners Rob and Anthony live like a rockstar


The Rockstar Hotel stairs


Kristina and Melanie from common cloth


Jagerettes in the Jagermeister Gibson Guitars room


Rockstars love toys


Jennifer from New Era


The Tragically Hip kick back with a Red Bull

flickr.com/photos/silverstarme

The Nelly Awards

So, yeah, the Juno Awards was a bit of a blow-out. Nelly Furtado hosted, performed, and took home five awards. TV viewership was way down. k-os performed with Saskatchewan Roughrider cheerleaders and then smashed his guitar. Kill me now.

Let's focus on the positives. Billy Talent and smoke machines. Patrick Watson. AOF taking screamo prime time. The Bob Rock tribute. DJ Champion.

Juno Awards aside, the weekend was a blast. On Friday night I hit the MTV party put on by Pink Mafia, jumped over to the Exclaim! Spring Fling Tour at the Odeon where Malajube and DJ Champion rocked out, and then went back to the MTV party for some basement dance action with my friends from MTV and Bedlam. I think I went to bed at 4 am or something.

Saturday was the Rockstar Hotel party at Hotel Senator. I left the venue at 5 am (the party was still going on) and got an hour of sleep before having to go back to the hotel for tear-down.

I finally got some rest on Sunday afternoon before heading out to the Juno Awards that night. After the award show I hit the Universal Music party at Earl's which was amazing. Everyone was there and it was one of the best parties of the weekend (after the Rockstar Hotel of course). Hit the EMI party before heading back to my hotel by 3 am.

All in all I think I got like six hours of sleep in three days.


Shopping cart mayhem at the MTV party


DJ Champion blows my mind


Billy Talent's Ben Kowalewicz at the Rockstar Hotel


Pink Mafia


Team Canada mash it up


Will you sign my Barbie?

flickr.com/photos/silverstarme

Facebook Explodes

I wrote a Youthography Forward story about Facebook. Check out the full story:

Youthography Forward Vol. 3 Issue 2


Facebook Explodes

Sign-up to Youthography Forward

LostJaw.ca

We launched a new campaign today for the Not to Kids! Coalition. It's a smokeless tobacco prevention campaign funded by Health Canada called LostJaw.ca, designed to show the possible physical effects of chewing tobacco in a visually arresting manner. Check out the Web site:

LostJaw.ca


The gross-out factor hard at work

BlackBerry Mascot

I was quoted in an article in the Globe & Mail today about RIM's myspace.com/blackberrymascot:

RIM mascot targets online scene


The Blackberry Mascot hams it up on MySpace

Make Your Escape

Membership in 4-H, the international rural youth club, has seen huge declines over the last 20 years. So we launched 4-H Canada's largest recruitment campaign in the organizations history today called Make Your Escape. Check out the Web site:

MAKEYOURESCAPE.ca


Use the skills you learned at 4-H...


...to escape your dull suburban environment