MINI DNA

Our experiential marketing agency, Riot Event + Sponsorship, produced the MINI DNA event for MINI last night in Toronto at The Fermenting Cellar. The Montreal party is Thursday, April 12th at the Society for Arts and Technology and Vancouver is Thursday, April 19th at the Rocky Mountaineer Station. Check out mini.ca for more details.


Pick a path


Sneakers, heels and MINI roofs provide the canvas


Live art installation


A select few take in the sights and sounds of a MINI experience