Marketing Magazine Instantly Recognizable

Marketing magazine quoted me in an article on the power of logos:

Instantly Recognizable

While consumers were once quick to cry "sell out" when a celebrity began promoting products, attitudes have changed says Jeff Roach. "The youth market now, and pop culture in general, we're finding are more open to seeing logos... seeing their idols and icons hawking products and being in commercials. Selling out is less of an aspect than it used to be."


"Creating icons to be worn on the street and by Hollywood stars begins by recognizing the power of logos"