New Celebrity Brand Endorsement: Video Game Characters

Where can marketers turn for the next celebrity endorsement? In this new ad from French auto-maker Renault, they turned to video game characters. Ubisoft's Raving Rabbids, the seemingly-insane rabbits from the Rayman series, make an appearance in this French ad, aptly tagged as "Moronic Tests by Moronic Rabbits". Perhaps soft drink ads with Mario and sneaker commercials from Master Chief aren't far behind.


Ubisoft's Raving Rabbids are featured in this new French spot for Renault

AdRants: Cracked-Out Rabbits Spot-Check New Grand Scenic