World Vision Add Water. Change Everything.

We worked with Social Sector Communications agency Blue North on a trial program to include social media as an extension of a major fundraising campaign for World Vision US. To help World Vision go beyond their traditional online communication we extended content across social media channels including Facebook, Twitter, and YouTube. The campaign exceeded the fundraising goal and raised over $1.1 million for water projects in Ethiopia.


Website


Twitter news feed


Facebook application

worldvision.org/changeeverything
twitter.com/WVAddWater
Facebook Application